During my time at GrowthHackers, I was mainly tasked with executing a rebrand for the growth hacking community as we set out to build a SAAS product for helping teams collaboratively focus on growth.
GrowthHackers Founder and CEO, Sean Ellis, had told me the story about how he used to work for Dropbox and other Silicon Valley tech startups and that in the early days, he had a system of growth for these companies.
I was intrigued about this sort of a system and given my design and branding background, I wondered if it would be possible to systematize design in the same way.
After talking to Sean about it more in-depth, it definitely sounded like something that was possible to accomplish. And in fact, that’s what I wanted to see to fruition while at GrowthHackers.
You could imagine a system of design as a set of guidelines for a brand that changes and morphs over time as the brand carves out it’s specific niche, or as it becomes more refined through gaining product/market fit and it has to pivot into new models or products to keep the attention of it’s customer base.
Created the Brand Codex
After nearly two years at GrowthHackers and I had felt like I had achieved everything I wanted to achieve there, I took
Finding Cafe X
To find prospective brands to propose by brand codex concept to, I wanted to find innovative startups that were in their infancy but also had capital to pay me for my work. So I used a site called Crunchbase to find newly funded startups that essentially had really crappy websites and logos.
After communicating with the Founder and coming to an agreement, we moved forward with the project.
The work
Show examples of the work and try to describe in detail.
Cafe X today
What I learned